Starbucks SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats, and More

Starbucks Company’s Profile

Starbucks Corporation is a leading roaster and retailer of specialty coffee in the world. Founded in 1971, it has since become one of the most recognizable brands in the United States and around the world.

With more than 24,000 retail locations, Starbucks is an internationally renowned coffee company offering an exceptional variety of premium-quality coffees, teas, and other beverages.

The company also provides food items such as pastries and sandwiches.

In addition to its retail stores, Starbucks sells its products through grocery stores and online channels.

The brand’s commitment to quality, convenience, community engagement, and sustainability initiatives, and its passionate customer base have made it a beloved household name.

How Does Starbucks Make Money?

Starbucks makes money in a variety of ways. One of the primary ways that Starbucks makes money is through the sale of coffee, food, and beverages.

These products are sold both in stores and online. Starbucks also offers merchandise such as mugs, tumblers, and clothing items.

In addition to this, they generate income through loyalty programs such as their Starbucks Rewards program and other promotions.

Additionally, they have licensed their brand name out to companies like Nestle so that their coffee is sold under various different labels.

Finally, Starbucks makes money from renting out space for meetings or events in select locations.

Fun Fact About Starbucks:

How Many Starbucks branches Open worldwide in 2022?

According to Starbucks’ long-term growth strategy, the coffee giant plans to open up to 1,000 new stores worldwide in 2022.

This number is part of an ambitious goal set by Starbucks’ executive team to increase the total store count by 6% every year, with a focus on opening stores in emerging markets such as China, India, and Brazil.

As of 2021, there are over 32,000 stores in more than 80 countries and territories around the world. In 2024, Starbucks estimates that its total store count could reach 40,000 total locations.

Starbucks has made it clear that its strategic focus will remain on expanding international operations and improving digital transactions through its app and delivery services.

The company plans to continue investing heavily in technology such as artificial intelligence and machine learning to optimize customer experiences both online and offline.

With these investments come increased initiatives for sustainable packaging solutions as well as an improved selection of healthier food options for customers.

How Many Starbucks Branches Close Worldwide in 2022?

While it is anticipated that Starbucks will open up to 1,000 new stores in 2022, the exact number of stores that will close is unknown.

Starbucks has not released a detailed report outlining how many stores they plan to close across the globe in 2022.

However, in 2020, Starbucks announced plans to close 400 U.S. stores over the next 18 months as part of its strategy to optimize the company’s operations and refocus on profitable locations.

In addition, publicly disclosed financial statements suggest that some international store closures are also taking place due to decreased customer traffic during the COVID-19 pandemic.

Starbucks has been actively attempting to reduce its closure rate by relocating struggling stores into better locations or converting them into virtual experiences online and through delivery services.

In addition, Starbucks recently announced an investment of $100 million in 2800 existing stores in order to remodel them for improved customer service and experience.

Which Country Has the Most Starbucks Store?

According to Starbucks’ 2021 report, the United States currently has the greatest number of stores with over 14,000 locations.

China is the second largest market for Starbucks with nearly 4,500 stores located in mainland China alone.

Canada has 1,400 and Japan has 1,300 followed by third and fourth place respectively.

Altogether, these 4 countries account for more than half of all Starbucks stores worldwide.

Other countries that have a large presence of Starbucks include Mexico has 800, South Korea has 900, the United Kingdom has 855, the Philippines has 650 and Germany has 630.

As Starbucks continues expanding its presence around the world and entering new markets such as India, its total store count is expected to continue increasing over the next few years.

Most Popular Drinks

From coffee-based beverages like Café Americanos and Caramel Macchiatos to Frappuccino, Teavana teas, and cold brews, Starbucks has a wide range of popular drinks.

Here are some of the most popular:

  1. Café Americano: A signature espresso shot topped with hot water for a bold, rich flavor.
  2. Caramel Macchiato: Espresso shots combined with steamed milk and vanilla syrup, topped off with caramel drizzle.
  3. Frappuccino: A blended beverage made with coffee or crème base, blended with ice and flavored syrups according to your taste preferences.
  4. Chai Tea Latte: Chai tea concentrate combined with frothed milk and spices such as cinnamon, cardamom, ginger, and cloves, plus a touch of sweetness from honey or sugar.
  5. Cold Brew Coffee: Cold-brewed coffee steeped in cold water over an extended period of time resulting in a smooth texture and intense flavor without any bitterness or acidity.
  6. Iced White Chocolate Mocha: Espresso shots combined with white chocolate syrup and steamed milk poured over ice for a sweet treat that’s easy to enjoy on the go!
See also  SWOT Analysis Of Nike (Top 6 Competitors Include)

Starbucks’ Business Model

Starbucks is a specialty coffee retailer and coffee roaster founded in 1971. The company operates through retail stores, licensed store-in-store locations, and food service accounts.

To satisfy its customers’ diverse needs, Starbucks offers a wide range of products including hot and cold drinks, light snacks, whole bean coffees, espresso-based beverages, ready-to-drink bottled Frappuccino, beers, and wines.

Starbucks prides itself on providing an enjoyable atmosphere for its customers by utilizing elements like music, comfortable seating areas, convenient Wi-Fi access, and additional retail items such as mugs and tumblers.

The company also provides loyalty programs to reward customers for their loyalty with perks like discounts on future visits or free refills on certain drinks.

Additionally, Starbucks has heavily invested in technology over the years to improve customer experiences such as mobile ordering apps and digital rewards cards that offer more flexibility than physical cards.

Finally, Starbucks continues to expand its global presence through franchising agreements in strategic markets across the world.

What Makes Starbucks Outstanding Compared to Its Competitors?

  1. The unique atmosphere and aesthetic design that attracts customers
  2. High-end espresso and specialty beverages that delight customers
  3. Fresh, delicious food ranging from breakfast to dinner items
  4. Variety of loyalty rewards programs and promotions to reward customer loyalty
  5. Robust delivery partnerships with companies like Uber Eats
  6. Commitment to giving back through initiatives such as donating used coffee grounds
  7. Responsibly sourced coffee beans grown in sustainable ways
  8. Innovative technology such as mobile ordering and payment systems
  9. Use of local ingredients in some of their food offerings to support local communities

Top 10 Starbuck Competitors:

  1. Dunkin’ Donuts: a global coffee and baked goods chain with over 12,000 locations.
  2. McDonald’s McCafé: a cafe-style coffee and food offering inside many McDonald’s restaurants.
  3. Subway: an international sandwich chain that also serves coffee and espresso drinks.
  4. Caribou Coffee: a Minnesota-based coffee shop chain with nearly 300 locations across the United States.
  5. Panera Bread Company: a café chain specializing in pastries, sandwiches, salads, and soup.
  6. Peet’s Coffee & Tea: a specialty coffee company based on the West Coast of America with over 200 stores across the country.
  7. Tim Hortons: A Canadian bakery and coffee chain with over 4,500 cafes in North America
  8. Costa Coffee: one of the largest European specialty coffee chains with stores located in many countries around the world
  9. Second Cup Café Co.: Canada’s biggest specialty coffee retailer with over 350 cafés nationwide
  10. Café Nero Group plc: an Italian-style café chain with branches throughout Europe and North America

Starbucks SWOT Analysis:


  1. Brand Recognition: Starbucks is a well-known and beloved brand that stands out in the coffee industry. It has successfully carved out an iconic identity for itself by creating an environment that is cozy and inviting to customers.
  2. Customer Loyalty: Starbucks customers are dedicated, passionate, and loyal to the brand. With loyalty programs such as the rewards card scheme, they are more likely to visit frequently while spending more on each occasion.
  3. Quality & Variety: Starbucks consistently delivers high-quality products with a wide variety of options, including hot and cold beverages, pastries, snacks, and meal items. As a result, there is something for everyone no matter their preferences or dietary needs.
  4. Sustainability Practices: From using ethically sourced ingredients to advocating for farmers’ rights, Starbucks has become one of the most sustainable companies in the world, setting an example for other businesses in related industries.
  5. Innovation & Technology: The company has embraced innovation throughout its operations from introducing mobile payment platforms like Apple Pay to testing new store concepts such as express stores for faster service times and ordering ahead/pick-up services so customers can get their orders right away without having to wait in line.
  6. Global Expansion: Starbucks now has over 28,000 locations around the world with plans to expand even further into new markets while simultaneously diversifying its product offerings with food items such as breakfast sandwiches and wraps as well as alcoholic drinks like beer, wine, and cider.
  7. Strong Leadership Team: Starbucks CEO Kevin Johnson is lauded for his commitment to sustainability practices as he seeks to make lasting change within the company’s operations including reducing waste and addressing human rights issues when it comes to sourcing coffee beans from farmers across the globe.
  8. 8 Strong Brand Image: Whether it’s through clever marketing campaigns or clever PR events like ‘Starbucks Red Cup Day’ (a day where individuals receive special discounts when wearing red cup merchandise) – people view Starbucks positively and this helps fuel positive press which can be used towards driving sales and growing the brand further.
  9. Strategic Partnerships & Collaborations: The company partners up with popular companies such as Spotify (for music streaming), Uber Eats (for food delivery), Google Home (for voice prompts), etc., allowing them access to different customer bases whilst providing additional value beyond what they could offer individually.
  10. Financial Performance: Despite being a global business operating in over 74 countries worldwide – it still manages to generate profits year after year thanks largely to due diligence when expanding into different markets and making conscious decisions about how resources should be allocated inside each region.
See also  SWOT Analysis Of Starbucks (Top 4 Competitors Include)

What Are StarbucksWeaknesses?

  1. Poor Customer Service: Reports from customers and employees alike suggest that Starbucks’ customer service leaves a lot to be desired. Poor customer relations led to fewer repeat customers and disappointing loyalty rewards.
  2. Low Variety of Menu Items: Although Starbucks has an extensive menu, the variety is mostly limited to coffee-based drinks. Other items like sandwiches and salads are available but these offerings don’t compare to those from other competitors.
  3. Expensive Prices: Starbucks’ prices are generally higher than its competitors which can make it hard for consumers on a budget to purchase their products on a regular basis.
  4. Long Lines & Limited Seating: During peak hours, waiting in long lines can turn away potential customers who have time constraints on their hands. Furthermore, due to limited seating, some customers may find themselves unable to enjoy a hot or cold beverage after they make their purchase or during busy times when tables are occupied by other patrons.
  5. Lack of Healthy Options: For people looking for healthier alternatives when it comes to food and beverages, Starbucks options may not be the best choice as most items contain high levels of sugar and artificial ingredients.
  6. Slow Payment Processes: Customers often report long wait times at the register due to slow transaction processes which could be attributed to technology malfunctioning or too few point-of-sale terminals available for use at any given moment in time.
  7. Unattractive Store Designs: Some locations make use of designs that seem dated or not very welcoming which is especially true for smaller stores located in suburban neighborhoods with lower populations than larger cities where sales tend to be higher overall despite design flaws in-store aesthetics.
  8. Limited Night Hours: Stores close early so those looking for late-night caffeinated beverages will not find what they need here unless there’s a 24/7 location nearby; this puts them at a disadvantage compared to other competitors that do keep their doors open during nighttime hours as well as all weekend long (including holidays).
  9. Potential Health Hazards: As we all know, coffee consumption can reach dangerous levels if too much caffeine is consumed in short periods of time; however, even though Starbucks takes pride in educating customers about this risk by offering free samples (in some cases) and providing warning labels on certain beverages – many say they still do not provide enough information or do enough to prevent these types of issues from occurring regularly within their establishment(s).
  10. Limited Product Rotations & Seasonal Products: With the exception of seasonal beverages, most locations offer the same set of drink combinations throughout the year without introducing new ones that could potentially help build customer loyalty and increase sales potential over time.


  1. Expansion into Emerging Markets: With the coffee market in emerging economies growing rapidly and with limited competition, Starbucks has a great opportunity to capitalize on this and increase its presence in other countries such as India, China, and Brazil.
  2. Rebranding & Refreshing Existing Locations: For many existing locations, there is an opportunity to rebrand them with a new look that can attract more customers while creating an even better customer experience.
  3. Online Ordering & Delivery: Offering customers convenience through online ordering services as well as delivery options could significantly increase sales for the business and make it easier for those who cannot go out or don’t have the time to visit physical stores
  4. Healthier Product Offerings: Introducing healthier alternatives to their existing menu items such as protein shakes and salads would open up a new market segment of health-conscious consumers who are looking for nutritious food options when grabbing their daily cup of joe
  5. Diversification of Beverages & Food Items: With the current range of beverages being primarily focused on coffee-based drinks, Starbucks should focus on diversifying its offerings by introducing tea-based drinks or frozen smoothies which can help widen the appeal of the brand, especially amongst younger generations
  6. Serving Alcoholic Beverages: Allowing customers to enjoy alcoholic beverages at certain locations may help bring in more traffic during evening hours when people are looking for places to socialize after work or during off-peak times when businesses are typically closed
  7. Bringing Back Old Favorites: Customers love classics like pumpkin spice lattes or eggnog cappuccinos – so revisiting these products by bringing them back every once in a while, may bring about a nostalgia factor that could drive up sales
  8. Improved Loyalty Programs: Enhancing loyalty programs with additional features such as loyalty points/rewards could be used as incentives to motivate customers into visiting more often and spending more with every transaction they make
  9. Partnerships & Collaborations: Partnering up with complementary companies across different industries can benefit both parties; this could include partnering with fashion designers, live music venues, etc., allowing access to different markets at once while providing value beyond what Starbucks can offer alone.
  10. Mobile Payment Platforms & Apps: Developing mobile payment platforms that allow customers to pay with their phones rather than using cash which is becoming increasingly dated by today’s standards; this will not only provide convenience but also keep track of transactions better which can be used for data analysis purposes later down the line for marketing teams.
See also  Nike Value Chain Analysis 2023

Threats to Starbucks’ Business:

  1. Competition from Large & Local Companies: Starbucks faces competition from several large and local companies, most notably McDonald’s and Dunkin’ Donuts. These two brands are known for their lower prices which can make it harder to attract price-conscious customers.
  2. Brand Image: With the rise of social media, people have become more vocal about their opinion on certain brands that are perceived as unethical or socially irresponsible; this could lead to Starbucks being attacked on various issues, negatively impacting its brand identity.
  3. Saturation of Market: The coffee industry is becoming increasingly saturated with several new players vying for a piece of the market share. As a result, Starbucks needs to constantly stay ahead of the competition by launching new products or promotional activities in order to remain relevant in the minds of consumers.
  4. Rising Raw Material Costs: The prices of key ingredients such as coffee beans and milk have been steadily increasing over time; this not only affects profit margins but also puts pressure on working capital due to inventory costs.
  5. Weakening Demand due to Economy: During times of economic recession when consumer spending is low, Starbucks might face a decline in demand as people tend to cut back on luxuries like coffee drinks when times get tough.
  6. Currency Fluctuations: With Starbucks being a global business operating across multiple countries, volatile currency exchange rates could cause major fluctuations in reported revenues for each quarter.
  7. Weather Issues: Natural disasters such as floods or heavy snowstorms can disrupt supply chains and impact operations which may lead to losses due to reduced customer traffic or disruption in deliveries/supplies.
  8. Lack of Differentiation: The coffee market is flooded with competitors who offer similar products at competitive prices; this makes it difficult for Starbucks to stand out from the rest and could result in serious consequences if they don’t find ways to differentiate themselves quickly.
  9. Online Shopping & Delivery Services: Offering delivery services such as Uber Eats means that customers can now purchase their favorite Starbucks drinks without even needing to leave their homes – reducing footfall into stores significantly.
  10. New Regulations & Taxation Policies: Government policies such as tax increases or new regulations may severely impact businesses by forcing them into increased costs or changes within their existing operations.